Speech etiquette is an important element for some national culture. In the language, speech behavior, stable communication formula, a rich national experience, the uniqueness of customs, lifestyle, living conditions of each nation were deposited. The national-cultural specificity of speech behavior consists of a system of factors that determine the differences in organization, functions and the way of mediating communication processes characteristic of a particular national-cultural community. Among these factors, the main ones, in our opinion, are the following: